Apple sold the Vision Pro on experiences it built itself: high-end games and immersive videos filmed to put the viewer inside the scene. Both are being wound down. The cuts largely close the headset's gaming team and shrink Apple's own immersive-video production, which proved expensive for a device that drew limited use.
Apple confirmed a realignment that will eliminate existing roles, but the numbers are Bloomberg's: the more-than-200 total and the team-by-team detail come from the outlet's unnamed sources. The affected employees can apply for other jobs inside the company.
The headset stays on sale. What changes is how much of its content Apple itself pays for: owners can expect fewer Apple-made immersive videos, with outside producers picking up more of that work, and developers less Apple backing for games.
The Siri side of the cuts is as much a reshuffle as a reduction. Apple is cutting some roles and creating others around the assistant's new architecture, the rebuilt Siri now rolling out can use what it knows about you and take actions across your apps, while more of Apple's product groups take on responsibility for AI features. That reads as an early step toward AI as something every Apple team builds into its own products, with the headset no longer first in line for the company's attention.