Why Onset

We kept deleting our social media. We kept coming back.

Not because we missed the feed — because the feed was the only place to stay current. X is where AI news breaks first: launches, research, the things that change how you work. The price of knowing first was living on the timeline.

That's not an accident. The feed is built to maximize the time you spend on it. It buries the update you needed under a hundred takes about it, and it never, ever tells you you're done.

So we built Onset. It watches where news breaks so you don't have to, notifies you the moment something real happens, and gives you the whole story in about two minutes — every claim labeled by how confirmed it is. Then it tells you you're caught up, and lets you leave.

If Onset didn't notify you, you didn't miss anything. That's the whole product.

— Quinn & Anirudh

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